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Governor Yuthasak Launches ‘Open to the New Shades’ To Attract More Indians To Thailand

By Deepak Arora

NEW DELHI, Feb 22: The Tourism Authority of Thailand (TAT) Governor Yuthasak Supasorn launched its new marketing concept “Open to the New Shades of Amazing Thailand” in India.

Speaking on the occasion, Governor Yuthasak Supasorn said “TAT is now giving greater prominence to unique local experiences of Thailand on the world stage, with a new marketing concept called “Open to the New Shades”.

He said “this reflects another kind of ‘Thainess’, which is the unique characteristic of the Thai people to welcome visitors from around the world.”

Governor Yuthasak Supasorn said he was also encouraged to note that more and more Indian travelllers were diversifying beyond their traditional spots of Bangkok and Pattaya, and exploring Chiang Rai, Rayong, Trat, Hua Hin and Samut Songkram.

He said “we are also targeting a new wave of visitors from secondary cities in India. Given the large number of Indian cities with a population base of more than three million people, we see your dynamic and rapidly advancing country as being a major source of visitors for us in the years ahead.”

In his product presentation, Tanes Petsuwan, TAT Deputy Governor for Marketing Communication, said “The Open to the New Shades concept is about asking visitors to “open” their minds and hearts to deepen and widen their experiences into a new perception of attractions and variety of experiences in Thailand.

“The communication campaign will introduce brand-new products to visitors, or reveal a new charming character of well-known destinations through creativity. This campaign is aimed at attracting more repeat visitors and also first-time visitors. Visitors can discover new perspectives in existing attractions, or indulge in experiences in new tourist attractions.

Tanes outlined the broad variety of tourism products that Indian visitors will enjoy in the categories of Gastronomy, Nature and Beach, Art and Craft, and Thai Culture and Way of Life.

Lauding “Open to the New Shades" campaign, the Niti Ayog CEO Amitabh Kant said it was beautiful, well thought of and excellently presented travel and tourism campaign.

Yuthasak said, “India is now one of our top ten sources of visitor arrivals, a member of a small club of countries that generate more than one million visitors a year. In 2017, Thailand recorded 1.41 million visitor arrivals from India, up by 18% over 2016, generating an estimated 120 billion Rupees (62.40 billion baht) in tourism income. We are targeting a revenue growth of 12% for Indian market in 2018.

Now that India has allowed Thais to access online visas, he was sure that the number of Thais visiting India would also rise strongly, as they rightly should.

Governor Yuthasak Supasorn recalled that Thailand shares a historic heritage and culture with India. “Today, relations between our two countries are at an all-time high as we forge closer social, economic and political relations across multiple sectors.”

He said Indians can receive a visa on arrival at Thailand’s international checkpoints.
He said there were 240 weekly flights between Thailand and 17 major cities in India by 11 airlines -- Thai Airways, Bangkok Airways, Air India, Jet Airways, Indigo Airlines, Spice Jet, Thai Air Asia, Bhutan Airlines, Druk Air, Garuda Indonesia and Thai Smile.

In 2018, Yuthasak said “bilateral business and MICE travel is expected to increase as India's economy grows and new airlines launch more bilateral flights. The completion of the Asian Highway road linkage through Myanmar will allow a whole new generation of travellers to open up new corridors of travel between South and Southeast Asia.”

The extravaganza and colourful evening was attended by several senior executives from Indian travel companies, travel media and guests from the business community.

Indian guests also enjoyed a live music performance by special guests, Koh Saxman, a famous Thai saxophonist featuring with the Indian musicians including Dhruv Bed (sitarist) and Manassas Jena (tablaist).

Well-known Indian journalist Vir Sanghvi, a regular visitor to Thailand and a lover of Thai food, also spoke about his fondness for the kingdom and narrated some of his experiences over the years.

Guests also witnessed a demonstration of Thai culture such as the coloring a Khon Mask, painting Thai pattern on the hand, fruit and vegetable carving and stage performances (Muay Thai and Thai Classical Dance).

TAT offices in Mumbai and New Delhi are working with partners and tour operators to convert the new marketing concept into substantial sales targeted at specific customer segments; such as, Luxury Travel, Weddings and Honeymooners, and Female Travellers, and Families. Also targeted are university students and newly working women.

At the end of event, Governor Yuthasak presented 12 awards to supporting partners, consisting of travel agents, airlines, media, and wedding planners.

Bilateral airline capacity is at an all-time high with 240 weekly flights between Thailand and 17 major cities in India by 11 airlines: Thai Airways, Bangkok Airways, Air India, Jet Airways, Indigo Airlines, Spice Jet, Thai Air Asia, Bhutan Airlines, Druk Air, Garuda Indonesia and Thai Smile.

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